Marketing is a set of processes for creating, communicating and delivering value customers and for managing customer's relationship in the way that benefits the organization and its stakeholders.
4 elements of marketing, known as MARKETING MIX. We called it as 4P's:
a) Product -> Customer solution
b) Price -> Customer cost
c) Place -> Customer convenience
d) Promotion -> Customer communication (AIDA Concept)
Halal Food Marketing: Permissible/lawful for Muslim consumption by decree of Shariah compliance (Do not harm yourself)
Development of Halal Market: Halal food market has the potential to widen its market due to the massive agriculture production by exporting countries and the greater purchasing power among the Muslim communities' consumers in the importing countries
Halal Marketing Advantage: The relevance of labeling products shows the belief in the right of consumers to be adequately informed the halal logo become a marketing advantage
Halal Law: Highlights the source of food coming from halal animal that has been slaughtered according to Islamic right (Al-Baqarah - 2:168)
Credit to: Prof. Dr. Faridah Hj. Hassan, delivering her keynote speaker during International Conference on the Future of Asean (ICoFA) 2015
